Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Ian Brace

17 valutazioni di Goodreads

Lingua: inglese

Editore: Kogan Page Ltd, United Kingdom, London, 2018

0749481978 / 9780749481971

Serie: Libro 2 di 2 - Market Research in Practice

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

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Condizione: Usato - Molto buono

EUR 7,31

EUR 6,71 spedizione 
Spedito da Regno Unito a U.S.A.

Quantità: 4 disponibili

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Descrizione dell’articolo da parte del venditore

Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Codice articolo GOR011005154

Titolo
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Autore
Ian Brace
Editore
Kogan Page Ltd, United Kingdom, London
Anno di pubblicazione
2018
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0749481978
ISBN 13
9780749481971
Edizione
quarta edizione
Peso dell'articolo
730 grammi
Dimensioni
158.0 x 235.0
Serie
Libro 2 di 2: Market Research in Practice

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
Primo articoloEUR 6,71EUR 14,38
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