Reimagining Design

Kevin G. Bethune

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Lingua: inglese

Editore: MIT Press Ltd, US, 2024

026254847X / 9780262548472

Serie: Libro 9 di 11 - Simplicity: Design, Technology, Business, Life

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The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional's journey through corporate America.Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving-how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.In Bethune's account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the "other"-and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership-leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Codice articolo LU-9780262548472

Titolo
Reimagining Design
Autore
Kevin G. Bethune
Editore
MIT Press Ltd, US
Anno di pubblicazione
2024
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
026254847X
ISBN 13
9780262548472
Serie
Libro 9 di 11: Simplicity: Design, Technology, Business, Life

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 75,65EUR 116,38
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