Reimagining Design : Unlocking Strategic Innovation

Kevin G Bethune

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Lingua: inglese

Editore: MIT Press Feb 2024, 2024

026254847X / 9780262548472

Serie: Libro 9 di 11 - Simplicity: Design, Technology, Business, Life

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

Neuware - The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the "other"—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.…

Codice articolo 9780262548472

Titolo
Reimagining Design : Unlocking Strategic Innovation
Autore
Kevin G Bethune
Editore
MIT Press Feb 2024
Anno di pubblicazione
2024
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
026254847X
ISBN 13
9780262548472
Peso dell'articolo
203 grammi
Dimensioni
198x132x20 mm
Serie
Libro 9 di 11: Simplicity: Design, Technology, Business, Life

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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