Relationship Marketing of Financial Services and Bank Performance

Ibrahim Ali Kurdi Al_Jobory

ISBN 10: 3330857285 / ISBN 13: 9783330857285

Editore: Noor Publishing, 2017

84 pages. 8.66x5.91x0.19 inches. In Stock. Codice articolo __3330857285

Riassunto:

In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period from 2006 to 2010. The selected banks were identified based on the data availability. In this study, the role of marketing activities is related to bank performance in terms of deposits from customer, loans, profit after taxes, return on assets and return on equity. Data collected were analyzed using the Pearson Correlation Matrix and Simple Linear Regression. The results show a significant positive relationship exists between marketing cost and Jordanian bank performance based on deposits from customer, loans and profits after taxation and a negative relation exists between marketing cost and bank performance in light of return on assets.

Informazioni sull'autore: Ibrahim Ali Kurdi, from Iraq –Salah Al_din -Tikrit – Al_alam ,Date of Birth September 1,1982.Master degree of science Banking from University of Utara, Malaysia .Scientific title Lecture in Finance & Banking, College of Administration & Economic, Tikrit University, Professional Career Rapporteur of Finance & Banking Department.

Dati bibliografici

Titolo: Relationship Marketing of Financial Services...
Casa editrice: Noor Publishing
Data di pubblicazione: 2017
Legatura: Paperback
Condizione: Brand New