9783330857285 - Relationship Marketing of Financial Services and Bank Performance di Al_Jobory, Ibrahim Ali Kurdi; Nasser Katib, Mohamed; Fareed Naji, Ahmed (6 risultati)

Paperback. Condizione: Brand New. 84 pages. 8.66x5.91x0.19 inches. In Stock.

Condizione: New.

Taschenbuch. Condizione: Neu. Relationship Marketing of Financial Services and Bank Performance | Ibrahim Ali Kurdi Al_Jobory (u. a.) | Taschenbuch | 84 S. | Englisch | 2017 | Noor Publishing | EAN 9783330857285 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period from 2006 to 2010. The selected banks were identified based on the data availability. In this study, the role of marketing activities is related to bank performance in terms of deposits from customer, loans, profit after taxes, return on assets and return on equity. Data collected were analyzed using the Pearson Correlation Matrix and Simple Linear Regression. The results show a significant positive relationship exists between marketing cost and Jordanian bank performance based on deposits from customer, loans and profits after taxation and a negative relation exists between marketing cost and bank performance in light of return on assets. 84 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period from 2006 to 2010. The selected banks were identified based on the data availability. In this study, the role of marketing activities is related to bank performance in terms of deposits from customer, loans, profit after taxes, return on assets and return on equity. Data collected were analyzed using the Pearson Correlation Matrix and Simple Linear Regression. The results show a significant positive relationship exists between marketing cost and Jordanian bank performance based on deposits from customer, loans and profits after taxation and a negative relation exists between marketing cost and bank performance in light of return on assets.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period from 2006 to 2010. The selected banks were identified based on the data availability. In this study, the role of marketing activities is related to bank performance in terms of deposits from customer, loans, profit after taxes, return on assets and return on equity. Data collected were analyzed using the Pearson Correlation Matrix and Simple Linear Regression. The results show a significant positive relationship exists between marketing cost and Jordanian bank performance based on deposits from customer, loans and profits after taxation and a negative relation exists between marketing cost and bank performance in light of return on assets.