Retail Management. A Strategic Approach. International Edition

Barry R. Berman, Joel R. Evans

ISBN 10: 0132465507 / ISBN 13: 9780132465502

Editore: Pearson, 2010

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Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Broschiert Pearson , 2010 , Retail Management. A Strategic Approach. International Edition, Barry R. Berman, Joel R. Evans.

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Dati bibliografici

• Titolo: Retail Management. A Strategic Approach. International Edition
• Editore: Pearson
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0132465507
• ISBN 13: 9780132465502
• Rilegatura: Brossura
• Edizione: Edizione Internazionale
• Condizione: Sehr gut - gebraucht
• Cataloghi dei venditori:
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Descrizione articolo

Riassunto

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   

The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.