Rethinking Strategy for Creative Industries (Paperback)

Lingua: inglese

Editore: Taylor & Francis Ltd, London, 2020

0367668475 / 9780367668471

Serie: Libro 4 di 25 - Routledge Research in the Creative and Cultural Industries

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Venditore AbeBooks dal 22 giugno 2007

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Paperback. Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners. Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Codice articolo 9780367668471

Titolo
Rethinking Strategy for Creative Industries (Paperback)
Autore
Milan Todorovic
Editore
Taylor & Francis Ltd, London
Anno di pubblicazione
2020
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0367668475
ISBN 13
9780367668471
Serie
Libro 4 di 25: Routledge Research in the Creative and Cultural Industries

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 33,03EUR 39,28
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