Revenue Management. Hard-Core Tactics For Profit-Making and Market Domination

Lingua: inglese

Editore: Orion Business Books, London England, 1997

0752810189 / 9780752810188

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Da: The London Bookworm, East Sussex, Regno UnitoThe London Bookworm

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Venditore AbeBooks dal 5 aprile 2000

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Descrizione dell’articolo da parte del venditore

Trade Paperback. In the recent frenzy of cost-cutting and reengineering, many companies lost sight of the need for real growth, allowing revenue generation to stagnate or slide as managers sought desperately to reduce costs. In this eye-opening book, the author reminds us that cost-cutting is not enough, and shows how a poerful strategy - Revenue Management - can help any business dramatically improve its bottom line. Emphasizing the importance of building market share through micromarketing, Cross explains how to identify 'lost' revenue opportunities, use marketing intelligence to see the right product to the right consumer at the right time for the right price, and increase profits without increasing production or promotion expenses. It is a strategy that is poised to explode across all industries, and Robert Cross' book should be read by any manager who is aiming to achieve lasting growth and success in their chosen markets. 276 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). …

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Dati bibliografici

Titolo
Revenue Management. Hard-Core Tactics For Profit-Making and Market Domination
Autore
Robert Cross
Editore
Orion Business Books, London England
Anno di pubblicazione
1997
Condizione
Near Fine
Rilegatura
Soft cover
Lingua
inglese
ISBN 10
0752810189
ISBN 13
9780752810188
Edizione
1st Trade Paperback
Dimensioni
8vo - over 7¾" - 9¾" tall
Cataloghi dei venditori
Academic Education Learning Business

The London Bookworm

East Sussex, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 5 aprile 2000

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 14 a 45 giorni lavorativiDa 5 a 10 giorni lavorativi
Primo articoloEUR 28,62EUR 41,74
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