The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses

Schaefer, Scott and Oyer, Paul and Mazzeo, Michael

ISBN 10: 0230772587 / ISBN 13: 9780230772588

Editore: Macmillan, 2014

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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL8918165

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Titolo: The Roadside MBA: Real-world Lessons for ...

Casa editrice: Macmillan

Data di pubblicazione: 2014

Legatura: Paperback

Condizione: Used; Very Good

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Riassunto:

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have. 'An excellent primer' Financial Times 'The Roadside MBA succeeds admirably ...providing fresh examples to illustrate the basic tenets of MBA theory' Economist

Descrizione del libro:

A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers