Sales Management: Analysis and Decision Making

Ingram, Thomas N; LaForge, Raymond W.; Schwepker, Charles H.; Williams, Michael R

ISBN 10: 0765626403 / ISBN 13: 9780765626400

Editore: Routledge (edition 8), 2012

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It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Codice articolo 0765626403-11-1

Dati bibliografici

• Titolo: Sales Management: Analysis and Decision Making
• Editore: Routledge (edition 8)
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0765626403
• ISBN 13: 9780765626400
• Rilegatura: Paperback
• Edizione: 8.
• Condizione: Good

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Riassunto

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.