Selling Today : Partnering to Create Value

Reece, Barry L., Ahearne, Michael L., Manning, Gerald L.

ISBN 10: 0132109867 / ISBN 13: 9780132109864

Editore: Pearson Education, Limited, 2011

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 4310018-6

Riassunto:

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

Product Description: A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application. The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.

Dati bibliografici

Titolo: Selling Today : Partnering to Create Value
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2011
Legatura: Rilegato
Condizione: Very Good
Edizione: 12 Edition.