Spent: Sex, Evolution, and Consumer Behavior

Miller, Geoffrey

ISBN 10: 0670020621 / ISBN 13: 9780670020621

Editore: Viking Adult, 2009

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00670020621-G

Riassunto:

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending

Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

Informazioni sull?autore: Geoffrey Miller is an evolutionary psychologist and author of The Mating Mind. He was educated at Columbia and Stanford and is associate professor of psychology at the University of New Mexico.

Dati bibliografici

Titolo: Spent: Sex, Evolution, and Consumer Behavior
Casa editrice: Viking Adult
Data di pubblicazione: 2009
Legatura: Rilegato
Condizione: good