Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Questo articolo non è disponibile.
Lingua: inglese
Editore: Prentice Hall, 1997
- Rilegato
- Usato
Da: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.ThriftBooks-Phoenix
Venditore AbeBooks dal 14 maggio 2010
Condizione: Usato - Molto buono
EUR 7,41
Descrizione dell’articolo da parte del venditore
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Codice articolo G0131201158I4N00
- Titolo
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- Autore
- kevin-l-keller
- Editore
- Prentice Hall
- Anno di pubblicazione
- 1997
- Condizione
- Very Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 0131201158
- ISBN 13
- 9780131201156
- Peso dell'articolo
- 2,75 libbre
Appropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy.
Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions ― and thus improving the long-term profitability of specific brand strategies. Finely-focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.
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