Strategic Management: Concepts and Cases (12th edition of the original book)(Chinese Edition)

[ MEI ] CHA ER SI . W. . L. . XI ER . [ MEI ] MEI LI SHA . . XUE YOU ZHI LI GUO DONG DENG YI YI

ISBN 10: 7111686268 / ISBN 13: 9787111686262

Editore: Machinery Industry Press

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Language:Chinese.Paperback. Pub Date: 2021-09-01 Pages: 432 Publisher: Machinery Industry Press This book is a strategic management textbook popular among teachers. students and business people on the market. It tries to help students understand two aspects of business management. Basic question: What is the source of a company's competitive advantage. and how the company can obtain sustained competitive advantage.?The book emphasizes the integrity and relevance of concepts in teaching method.

Codice articolo NW000407

Dati bibliografici

• Titolo: Strategic Management: Concepts and Cases (12th edition of the original book)(Chinese Edition)
• Editore: Machinery Industry Press
• Lingua: Cinese
• ISBN 10: 7111686268
• ISBN 13: 9787111686262
• Rilegatura: paperback
• Condizione: New