Strategic Management: Formulation, Implementation and Control

John A. Pearce; Richard B. Robinson

ISBN 10: 0071146334 / ISBN 13: 9780071146333

Editore: McGraw-Hill Education (ISE Editi, 1996

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Codice articolo wbb0022463472

Dati bibliografici

• Titolo: Strategic Management: Formulation, Implementation and Control
• Editore: McGraw-Hill Education (ISE Editi
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0071146334
• ISBN 13: 9780071146333
• Rilegatura: Brossura
• Condizione: Good
• Peso: 1820 grammi

Descrizione articolo

Riassunto

This text, containing 41 cases, is sensitive to 21st-century strategic ramifications of topics such as global economy, entrepreneurship, ethics, restructuring, continuous improvement, integrated operations and manufacturing, virtual organizations and cultural diversity. Chapters focus on tools and techniques for strategic analysis at the business level, single or dominated product/service companies and strategic analysis in multi-business companies. The model of the strategic management process has been revised to reflect strategic analysis at different organizational levels whilst also portraying the role of action plans, continuous improvement and employee empowerment within the strategic management process. The text is available as a text/cases split.