Strategic Management : Principles and Practice

Chau, Vinh, Witcher, Barry

ISBN 10: 1408063956 / ISBN 13: 9781408063958

Editore: Cengage Learning, 2014

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 39770474-20

Riassunto:

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

L'autore: Dr Vinh Sum Chau is Lecturer in Strategy and Strategic Management at the Norwich Business School, University of East Anglia (UEA), and faculty member of the UK ESRC Centre for Competition Policy (CCP). Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).

Dati bibliografici

Titolo: Strategic Management : Principles and ...
Casa editrice: Cengage Learning
Data di pubblicazione: 2014
Legatura: Brossura
Condizione: Very Good
Edizione: seconda edizione