Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

R.M.S. Wilson, Colin Gilligan, David J. Pearson

ISBN 10: 0750603291 / ISBN 13: 9780750603294

Editore: Butterworth-Heinemann Ltd, 1992

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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied.

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Dati bibliografici

• Titolo: Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
• Editore: Butterworth-Heinemann Ltd
• Data di pubblicazione: 1992
• Lingua: Inglese
• ISBN 10: 0750603291
• ISBN 13: 9780750603294
• Rilegatura: Paperback
• Condizione: Fair

Descrizione articolo

Riassunto

This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.