Trading Up Why Consumers Want. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Portfolio, 2008
- Brossura
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Codice articolo 00103522692
- Titolo
- Trading Up Why Consumers Want
- Autore
- Silverstein, Michael J.
- Editore
- Portfolio
- Anno di pubblicazione
- 2008
- Condizione
- Very Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
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Informazioni sull’autore
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
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