Uncommon Sense, Common Nonsense

Eccles Tony Goddard Jules

ISBN 10: 1846686024 / ISBN 13: 9781846686023

Editore: Profile Books Ltd., 2013

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pp. 256.

Codice articolo 1854477824

Dati bibliografici

• Titolo: Uncommon Sense, Common Nonsense
• Editore: Profile Books Ltd.
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 1846686024
• ISBN 13: 9781846686023
• Rilegatura: Brossura
• Condizione: New

Descrizione articolo

Riassunto

The winning difference daring to be different can make - insights into how organisations can stand out from the herd.

Informazioni sull?autore

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce

Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations and been a television presenter