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Sinossi
This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense?thinking or acting differently from other organizations in a way that makes unusual sense?is the secret to competitive success.
Jules Goddard is a fellow of the Centre for Management Development at London Business School.
Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
Provocative, insightful, innovative and contrarian - with truths on every page (Professor Lynda Gratton, London Business School)
This ground-breaking book s a joy to read (Tom Robertson, Dean, The Wharton School, University of Pennsylvania)
Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money (Sir James Dyson)
Descrizione del libro
The winning difference daring to be different can make - insights into how organisations can stand out from the herd.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreProfile Books
- Data di pubblicazione2012
- ISBN 10 1846686024
- ISBN 13 9781846686023
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine256
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