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The winning difference daring to be different can make - insights into how organisations can stand out from the herd.
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Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce
Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations and been a television presenter
Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations and been a television presenter
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Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
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Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
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