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Titolo: Uncommon Sense, Common Nonsense : Why Some ...

Casa editrice: Profile Books Limited

Data di pubblicazione: 2013

Legatura: Brossura

Condizione: Very Good

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Riassunto:

This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense?thinking or acting differently from other organizations in a way that makes unusual sense?is the secret to competitive success.

Jules Goddard is a fellow of the Centre for Management Development at London Business School.

Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.

Recensione:

Provocative, insightful, innovative and contrarian - with truths on every page (Professor Lynda Gratton, London Business School)

This ground-breaking book s a joy to read (Tom Robertson, Dean, The Wharton School, University of Pennsylvania)

Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money (Sir James Dyson)

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