Understanding the Consumer: A Psychological Approach

Statt, David A.

ISBN 10: 0333660633 / ISBN 13: 9780333660638

Editore: Palgrave, 1997

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Dati bibliografici

• Titolo: Understanding the Consumer: A Psychological Approach
• Editore: Palgrave
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0333660633
• ISBN 13: 9780333660638
• Rilegatura: paperback
• Condizione: Very Good

Descrizione articolo

Riassunto

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Informazioni sull?autore

DAVID A. STATT is a psychologist by trade, with an MA from the University of Glasgow and a PhD from the University of Michigan. His experience includes commercial market research and management as well as academic research and management. He is a freelance writer, consultant and lecturer in psychology and business studies and teaches at the Edinburgh University Management School. He has written a number of books including Psychology and the World of Work, published by Macmillan in 1994.