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Dati bibliografici

Titolo

Using Communication Theory Vol. 1 : An Introduction to Planned Communication

Editore

Sage Publications., Int.

Data di pubblicazione

2000

Lingua

Inglese

ISBN 10

0803984316

ISBN 13

9780803984318

Rilegatura

Glossy Pictorial Card

Edizione

Reprint (twice)

Condizione

Near Fine (NEAR NEW)

Condizione della sovraccoperta

No Jacket

Firmato

EX PUBLIC SECTOR LIBRARY BLACK

Cataloghi dei venditori

Environmental Subjects

Descrizione articolo

Riassunto

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Recensione

`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.' - Denis McQuail, University of Amsterdam

`The text is itself a masterpiece of clear communication. Strongly recommended.' - Journal of the Institute of Health Education

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J J Basset Books, bassettbooks, bookfarm.co.uk
United Kingdom

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