Values-based Service for Sustainable Business. Questo articolo non è disponibile.
Lingua: inglese
Editore: Taylor and Francis, 2008
Serie: Libro 12 di 22 - Routledge Studies in Management, Organizations and Society
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- Nuovo
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Codice articolo L1-9780415458535
- Titolo
- Values-based Service for Sustainable Business
- Autore
- Bo Edvardsson
- Editore
- Taylor and Francis
- Anno di pubblicazione
- 2008
- Condizione
- New
- Rilegatura
- HRD
- Lingua
- inglese
- ISBN 10
- 0415458536
- ISBN 13
- 9780415458535
- Peso dell'articolo
- 349 grammi
- Serie
- Libro 12 di 22: Routledge Studies in Management, Organizations and Society
The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business.
The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.
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Informazioni sull’autore
Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.
Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.
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