Visual Merchandising, Third edition (Paperback)

Tony Morgan

ISBN 10: 1780676875 / ISBN 13: 9781780676876

Editore: Laurence King Publishing, London, 2016

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Paperback. A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Codice articolo 9781780676876

Dati bibliografici

• Titolo: Visual Merchandising, Third edition (Paperback)
• Editore: Laurence King Publishing, London
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1780676875
• ISBN 13: 9781780676876
• Rilegatura: Paperback
• Edizione: terza edizione
• Condizione: new

Descrizione articolo

Riassunto

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas

Informazioni sull?autore

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.