Web-Based Analysis for Competitive Intelligence (Hardcover)

Conor Vibert

ISBN 10: 1567203191 / ISBN 13: 9781567203196

Editore: Bloomsbury Publishing Plc, Westport, 2000

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Hardcover. Responding to the needs of market researchers, business analysts, CI professionals, and other decision makers who understand online technology, Vibert provides a series of problem-driven, analytical frameworks to help them make better senseand useof the vast amounts of information now available and easily accessed on the Internet. Organizational decision makers, forced to understand complex competitive environments, have two important aids; analytical tools and information sources. To be truly effective, these tools must be used in concert. Vibert's book focuses on these tools and their usages. In doing so it provides ways for organizational decision makers to protect their own operations as they seek to gain better knowledge of their competitors.Analysts, market researchers, corporate trainers, CI professionals, and others in decision-making capacities, in industries enabled by the Internet, will see quickly how well the content of Vibert's book fits what they do day-to-day. Academics and other teachers will find that the book challenges the traditional case method style of teaching by showing how real-time analysis can be brought into the classroom, the corporate training suite, and other places where information and knowledge are transmitted. Vibert maintains that real-time teaching or training depends on the use of library resourcesand the world's largest library is the Internet. Unfortunately, the net has grown so large so fast that stakeholders lack ways to organize the vast quantities of information available there. It is these ways, these tools and resources, that Vibert provides in his discussion of question-driven analytical frameworks, the core of his book. Responding to the needs of market researchers, business analysts, CI professionals, and other decision makers who understand online technology, Vibert provides a series of problem-driven, analytical frameworks to help them make better senseand useof the vast amounts of information now available and easily accessed on the Internet. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Codice articolo 9781567203196

Dati bibliografici

• Titolo: Web-Based Analysis for Competitive Intelligence (Hardcover)
• Editore: Bloomsbury Publishing Plc, Westport
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 1567203191
• ISBN 13: 9781567203196
• Rilegatura: Hardcover
• Condizione: new

Descrizione articolo

Riassunto

Responding to the needs of market researchers, business analysts, CI professionals, and others who understand and use the online information resources of the Internet, Vibert provides a structured set of frameworks to help solve business problems fast, successfully, and in real time. He explains how to use the content of specific Web sites to undertake specific tasks, and he provides academics and trainers with a powerful tool to help them develop the online analytical skills of their students, clients, and colleagues. The result is an important resource for executives seeking to protect their own knowledge while gaining insight about their competitors and for academics teaching in such fields as marketing, sales, and product development.

Informazioni sugli autori

CONOR VIBERT is Assistant Professor of Business Policy at the Fred C. Manning School of Business, Acadia University, Nova Scotia.

CONOR VIBERT is Assistant Professor of Business Policy at the Fred C. Manning School of Business, Acadia University, Nova Scotia.