Word of Mouse: The Marketing Power of Collaborative Filtering

Riedl, John, Konstan, Joseph, Vrooman, Eric

ISBN 10: 0446530034 / ISBN 13: 9780446530033

Editore: Business Plus, 2002

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Dati bibliografici

Titolo: Word of Mouse: The Marketing Power of ...

Casa editrice: Business Plus

Data di pubblicazione: 2002

Legatura: Hardcover

Condizione: Acceptable

Tipologia articolo: book

Descrizione articolo

Riassunto:

Traces the achievements of two Internet computer scientists who pioneered advances in Collaborative Filtering, a process by which companies achieve success through an understanding of their customers, citing their development of two customizable web sites. 25,000 first printing.

Product Description:

Book by Riedl John Konstan Joseph Vrooman Eric