How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail

Drayton Bird

ISBN 10: 0749438762 / ISBN 13: 9780749438760

Editore: Kogan Page Ltd, 2003

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2nd edition. 309 pages. 9.00x6.00x0.75 inches. In Stock.

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Dati bibliografici

• Titolo: How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail
• Editore: Kogan Page Ltd
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0749438762
• ISBN 13: 9780749438760
• Rilegatura: Paperback
• Edizione: seconda edizione
• Condizione: Brand New

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Riassunto

<div>""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest</div>

Informazioni sull?autore

Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.

Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.