How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail. Questo articolo non è disponibile.How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail

<div>""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest</div>

<p><b>Drayton Bird</b> is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird &amp; Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&amp;M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board. <br><br><b>Drayton Bird</b> has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter &amp; Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&amp;R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.</p>