Web Word Wizardry: A Guide for Writing on the Web and Intranet

Rachel McAlpine

ISBN 10: 1580082238 / ISBN 13: 9781580082235

Editore: Ten Speed Press, 2001

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At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages. Codice articolo 1574504

Dati bibliografici

Titolo: Web Word Wizardry: A Guide for Writing on ...

Casa editrice: Ten Speed Press

Data di pubblicazione: 2001

Legatura: Paperback

Condizione: Good

autografato: Autografato dall'autore

Descrizione articolo

Riassunto:

Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.

Informazioni sull?autore:

RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.