Titolo: The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Editore: Portfolio Hardcover (edition First Edition)
Data di pubblicazione: 2006
Lingua: Inglese
ISBN 10: 1591841321
ISBN 13: 9781591841326
Rilegatura: Hardcover
Edizione: First Edition.
Condizione: Very Good

Descrizione articolo

Riassunto

An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.

Informazioni sull?autore

Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.

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Descrizione libreria

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