Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

Cusumano, Michael A., and Yoffie, David B.

ISBN 10: 0684853191 / ISBN 13: 9780684853192

Editore: Free Press, New York, 1998

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24 cm, 361, illus. Based on a series of interviews with Netscape employees and others, the authors draw lessons from the mistakes and victories that both Netscape and Microsoft have suffered and enjoyed in their war for internet turf, in terms of browsers, server software, and portal space.

Codice articolo 28353

Dati bibliografici

• Titolo: Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
• Editore: Free Press, New York
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 0684853191
• ISBN 13: 9780684853192
• Rilegatura: Rilegato
• Edizione: First Printing.
• Condizione: very good, very good

Descrizione articolo

Riassunto

Based on forty in-depth interviews with key officers and employees of Netscape, the authors reveal the strategies that have allowed the company to beat its competition and show executives how to exploit the Internet to their company's advantage.

L'autore

Michael A. Cusumano, co-author of MICROSOFT SECRETS and THINKING BEYOND LEAN is Distinguished Professor of Management at MIT's Sloan School of Management. David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.