Titolo: Competing on Internet Time: Lessons From Netscape & Its Battle with Microsoft
Editore: Free Press (edition First Edition)
Data di pubblicazione: 1998
Lingua: Inglese
ISBN 10: 0684853191
ISBN 13: 9780684853192
Rilegatura: Hardcover
Edizione: First Edition.
Condizione: Good

Descrizione articolo

Riassunto

Based on forty in-depth interviews with key officers and employees of Netscape, the authors reveal the strategies that have allowed the company to beat its competition and show executives how to exploit the Internet to their company's advantage.

L'autore

Michael A. Cusumano, co-author of MICROSOFT SECRETS and THINKING BEYOND LEAN is Distinguished Professor of Management at MIT's Sloan School of Management. David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

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Descrizione libreria

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