214 pp. Spine bumped. Light edgewear. Some highlighter in text. Describes how your company can deliver more effectively by focusing everyone in the organization on winning customer loyalty and preference. ; 8vo 8" - 9" tall.

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Dati bibliografici

Titolo: Creating a Company for Customers How to Build and Lead a Market-Driven Organization
Editore: Pearson Education, Harlow, England
Data di pubblicazione: 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Rilegatura: Hardcover
Edizione: First Edition.
Condizione: Very Good
Condizione della sovraccoperta: Very Good

Descrizione articolo

Riassunto

Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)

L'autore

Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.

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Primo articolo	EUR 16.19	EUR 34.09

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