Creating a Company for Customers : How to Build and Lead a Market Driven Organization

Payne, Adrian, McDonald, Malcolm, Simms, Jane, Christopher, Martin, Knox, Simon

ISBN 10: 0273642499 / ISBN 13: 9780273642497

Editore: Pearson Education, Limited, 2000

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Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 14487494-6

Dati bibliografici

• Titolo: Creating a Company for Customers : How to Build and Lead a Market Driven Organization
• Editore: Pearson Education, Limited
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0273642499
• ISBN 13: 9780273642497
• Rilegatura: Rilegato
• Edizione: 1st.
• Condizione: Very Good

Descrizione articolo

Riassunto

Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)

L'autore

Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry.  Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management.  Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes.  Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.