How to Do Critical Discourse Analysis: A Multimodal Introduction

Machin, David

ISBN 10: 0857028928 / ISBN 13: 9780857028921

Editore: SAGE Publications Ltd, 2012

Riguardo questo articolo

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Codice articolo 001334912U

Dati bibliografici

• Titolo: How to Do Critical Discourse Analysis: A Multimodal Introduction
• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0857028928
• ISBN 13: 9780857028921
• Rilegatura: paperback
• Edizione: 1st Edition.
• Condizione: Good

Descrizione articolo

Riassunto

Using a multimodal approach graphic, vocal, written How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

Informazioni sull?autore

David Machin is lecturer at Cardiff University.