Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

Whiteley, Richard C; Hessan, Diane

ISBN 10: 0201154935 / ISBN 13: 9780201154931

Editore: Addison-Wesley Publishing, 1997

Riguardo questo articolo

1997 March stated first edition first printing. Tight binding clean pages only minor shelf wear. Full Numberline. Please see my photos.

Codice articolo ABE-1721486395904

Dati bibliografici

• Titolo: Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
• Editore: Addison-Wesley Publishing
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0201154935
• ISBN 13: 9780201154931
• Rilegatura: Soft cover
• Edizione: 1st Edition
• Condizione: Fine
• Cataloghi dei venditori:
  • Business & Finance

Descrizione articolo

Riassunto

Explains how businesses can use a customer-oriented approach that can enhance profits and corporate success, discussing five effective strategies and fifteen assessment and planning tools

Informazioni sugli autori

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation.

Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation.

Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.