Titolo: Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Editore: Pearson Education, Limited
Data di pubblicazione: 1998
Lingua: Inglese
ISBN 10: 0028626303
ISBN 13: 9780028626307
Rilegatura: Brossura
Edizione: 1st.
Condizione: Good

Descrizione articolo

Riassunto

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

Dalla quarta di copertina

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

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Descrizione libreria

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