Frontiers in Marketing Thought - Contributed Papers, Conference of the American Marketing Association, December 27-28, 1954 Detroit, Michigan

Rewoldt, Stewart H. (editor)

Editore: Bureau of Business Research, Indiana University [1954], [Bloomington, IN], 1954

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Institutional stamps on endpapers "Property of Department of Marketing Administration". Previous owner's rubber name stamp. ; 275 [1 (blank)] pages. Dark blue cloth boards with gilt lettering on spine and front board. Page dimensions: 225 x 148mm. Various contibutors. The papers are presented in the following sections: Physical Handling; Discount Selling; Value Added by Marketing; New Insights into Branding; Motivation Research; Marketing Theory; Roundup of Research in Marketing; The Selling Function; Special Interest Symposia.

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• Titolo: Frontiers in Marketing Thought - Contributed Papers, Conference of the American Marketing Association, December 27-28, 1954 Detroit, Michigan
• Editore: Bureau of Business Research, Indiana University [1954], [Bloomington, IN]
• Data di pubblicazione: 1954
• Rilegatura: Hardcover
• Edizione: First Edition.
• Condizione: Very Good-
• Condizione della sovraccoperta: No Dust Jacket