Investigating Communication : An Introduction to Research Methods

Kreps, Gary L., Botan, Carl H., Frey, Lawrence T., Friedman, Paul G.

ISBN 10: 0135034264 / ISBN 13: 9780135034262

Editore: Pearson Education, Limited, 1990

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Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 287346-6

Dati bibliografici

• Titolo: Investigating Communication : An Introduction to Research Methods
• Editore: Pearson Education, Limited
• Data di pubblicazione: 1990
• Lingua: Inglese
• ISBN 10: 0135034264
• ISBN 13: 9780135034262
• Rilegatura: Rilegato
• Edizione: 1st Edition.
• Condizione: Very Good

Descrizione articolo

Riassunto

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.

Product Description

Book by Frey Lawrence R Botan Carl H Friedman Paul G Kreps