Making Customers Count: A Guide to Excellence in Customer Care

Clutterbuck, David & Susan Kernaghan

ISBN 10: 185251048X / ISBN 13: 9781852510480

Editore: Mercury Books [1991], London, 1991

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DJ has minor shelf wear, Binding sound, tight. Pages clean and unmarked. Not ex-lib, not remaindered.; 8vo 8" - 9" tall; 202 pages. Codice articolo 864

Dati bibliografici

Titolo: Making Customers Count: A Guide to ...

Casa editrice: Mercury Books [1991], London

Data di pubblicazione: 1991

Legatura: Hardcover

Condizione: Fine

Condizione sovraccoperta: Very Good+

Edizione: First Edition; First Printing.

Descrizione articolo

Riassunto:

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.

Product Description:

Book by Clutterbuck David Kernaghan Susan