Marketing in a Nutshell : Key Concepts for Non-Specialists

Meldrum, Mike, McDonald, Malcolm

ISBN 10: 0750681330 / ISBN 13: 9780750681339

Editore: Elsevier Science & Technology, 2007

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Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 3437397-6

Dati bibliografici

• Titolo: Marketing in a Nutshell : Key Concepts for Non-Specialists
• Editore: Elsevier Science & Technology
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0750681330
• ISBN 13: 9780750681339
• Rilegatura: Brossura
• Edizione: 1st Edition.
• Condizione: Very Good

Descrizione articolo

Riassunto

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.

Informazioni sull?autore

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.