A practical, step-by-step manual. Includes examples and a checklist for you to use in evaluating your survey.
Cox has written a practical, step-by-step manual to help you get the answers you're looking for. The author includes examples of good (and bad) ways to ask for information, samples of pre-questionnaire letters and follow-up forms, and a checklist for you to use in evaluating your survey.
"Clear, to the point, and the use of the 'model' is excellent."
(Chester McCall, Professor of Research Methods)
"Just the sort of help educators need to better understand our constituents and our challenge."
(Paul Houston, Executive Director)
"A wonderful, practical guide for practitioners who need information they can depend on. I wish I'd had this handbook to consult while planning my own research projects."
(Maggie Szabo, Executive Director)