Spend Shift : How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Gerzema, John, D'Antonio, Michael

ISBN 10: 0470874430 / ISBN 13: 9780470874431

Editore: Wiley & Sons, Incorporated, John, 2010

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Dati bibliografici

• Titolo: Spend Shift : How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
• Editore: Wiley & Sons, Incorporated, John
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0470874430
• ISBN 13: 9780470874431
• Rilegatura: Rilegato
• Edizione: 1st Edition.
• Condizione: Very Good
• Peso: 1,071 libbre

Descrizione articolo

Riassunto

An expert on consumer values and a Pulitzer Prize-winning author analyze the changing consumer psyche in the current post-recession economy and explore a movement in society where the majority of American consumers are embracing both value and values.

Informazioni sugli autori

John Gerzema

Gerzema, chief insights officer of Young & Rubicam, is an internationally known social theorist on consumerism. As a consultant to corporate leaders, he is a pioneer in the use of data to identify social change that helps companies both anticipate and adapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a BusinessWeek bestseller and was voted #3 in Amazon's best business books of 2008 and best marketing books of 2009 by strategy+business. Gerzema is anin-demand public speaker, and his TED speech, "The Post-Crisis Consumer," has been viewed by tens of thousands of people.

Michael D'Antonio

D'Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of BusinessWeek's best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D'Antonio won the Alicia Patterson Fellowship for journalists and was a member of a team of reporters that won the Pulitzer Prize. His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and other publications.

John Gerzema

Gerzema, chief insights officer of Young & Rubicam, is an internationally known social theorist on consumerism. As a consultant to corporate leaders, he is a pioneer in the use of data to identify social change that helps companies both anticipate and adapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a BusinessWeek bestseller and was voted #3 in Amazon's best business books of 2008 and best marketing books of 2009 by strategy+business. Gerzema is anin-demand public speaker, and his TED speech, "The Post-Crisis Consumer," has been viewed by tens of thousands of people.

Michael D'Antonio

D'Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of BusinessWeek's best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D'Antonio won the Alicia Patterson Fellowship for journalists and was a member of a team of reporters that won the Pulitzer Prize. His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and other publications.