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Hardcover. Condizione: Very Good.
Editore: Management Books 2000 Ltd, United Kingdom, Cirencester, 1990
ISBN 10: 1856360008ISBN 13: 9781856360005
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. The concept of branding started about a century ago and many of today's most successful brands, such as "Kodak" and "Coca-Cola", date from this period. This book is about the growth and development of the world's most successful brands, how they started and their current position. The book describes, on a brand by brand basis, what makes each brand a potent force and how each brand is differentiated from its rivals. Only the world's leading brands are represented here, among them "Kellogg's", "Coca Cola", "Vegimite", "Snow Brand" and "Kodak". They have been chosen by Interbrand Group plc, a leading branding consultancy, whose main criterion for selection has been the strength of the brands' identity. There is a section on international brands in which 150 leading brands are analyzed, followed by a section on national brands in which 20 leading brands from Australia, France, Italy, Japan, the UK and West Germany, and 30 from the USA are dealt with. Supplementary to this is a chapter on 20 leading brands from countries other than those listed above. The material which is presented in this volume is designed to provide the professional reader with ideas and insights on the operations of the branding business, but it is hoped that there is also much that will entertain and intrigue the interested lay person. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Usato - A partire da EUR 2,38
Scopri anche Rilegato Brossura Prima edizione
Editore: Premier Books, 1997
ISBN 10: 1900617005ISBN 13: 9781900617000
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Hardback. Condizione: Fine.
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Usato - A partire da EUR 2,54
Editore: Palgrave Macmillan 19 S, 2006
ISBN 10: 1403998094ISBN 13: 9781403998095
Da: AwesomeBooks, Wallingford, Regno Unito
Libro
Paperback. Condizione: Very Good. The Brand Glossary This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Nuovo - A partire da EUR 45,06
Usato - A partire da EUR 5,52
Scopri anche Brossura
Editore: Wiley, 1992
ISBN 10: 0471572837ISBN 13: 9780471572831
Da: SecondSale, Montgomery, IL, U.S.A.
Libro
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: Mercury Books, 1990. 1856360008, 1990
ISBN 10: 1856360008ISBN 13: 9781856360005
Da: Rothwell & Dunworth (ABA, ILAB), Dulverton, Regno Unito
Libro Prima edizione
1st edn. 4to. Original gilt lettered blue cloth (VG), dustwrapper (VG, price clipped). Pp. 265, illus with coloured photos throughout (previous owner's gift inscription on front endpaper).
Editore: Deutsche Telekom AG Interbrand, Bonn, 2015
Da: Oberle, Bad Münstereifel, Germania
Libro
siehe Artikelbeschreibung. Condizione: siehe Artikelbeschreibung. ; geb. A.; farb. OLn; unpag.; reich illustriert; gut; unbenutzt; kein Besitzvermerk; Versand EURO 4,3.
Editore: LID Editorial Empresarial, S.L. 2008-04-01, 2008
ISBN 10: 848356016XISBN 13: 9788483560167
Da: MULTI BOOK, Cerreto Laziale, RM, Italia
Libro
Condizione: Molto buono (Very Good). 9788483560167 Molto buono (Very Good) .
Editore: Palgrave Macmillan, 1999
ISBN 10: 031222897XISBN 13: 9780312228972
Da: Brit Books, Milton Keynes, Regno Unito
Libro
Hardcover. Condizione: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Editore: Bookman, 2008
ISBN 10: 8577801381ISBN 13: 9788577801381
Da: Luckymatrix, Lisboa, Portogallo
Libro
Soft cover. Condizione: New. 3 (illustratore). Titulo: Glossário de Marcas: Inglês - Português Autor: Interbrand ISBN: 9788577801381 Peso: 0.56 Kg. Páginas: 139 Edição: 2008/01 Nós encontramos a sua disposição. Qualquer dúvida ou consulta será respondida a la brevedad. 2008/01.
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Nuovo - A partire da EUR 42,40
Usato - A partire da EUR 169,00
Scopri anche Brossura
Data di pubblicazione: 2007
Da: LibreriaElcosteño, Ciudad de Buenos Aires, BA, Argentina
Tapa Blanda. Condizione: New. IMAGENES: En caso que no exista imagen de tapa. no dude en solicitarla. Ejemplar Nuevo.
Data di pubblicazione: 2007
Da: LibreriaElcosteño, Ciudad de Buenos Aires, BA, Argentina
Tapa Blanda. Condizione: New. IMAGENES: En caso que no exista imagen de tapa. no dude en solicitarla. Ejemplar Nuevo.