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ROBERT C BLATTBERG; SCOTT A NESLIN (32 risultati)
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Database Marketing: Analyzing and Managing Customers
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Sales Promotion: Concepts, Methods and Strategies
Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships via media mail.
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Sales Promotion: Concepts, Methods and Strategies
Da: ThriftBooks-Reno, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Sales Promotion: Concepts, Methods and Strategies
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Sales Promotion: Concepts, Methods and Strategies
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Da: Goodwill Southern California, Los Angeles, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good.
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Sales Promotion: Concepts, Methods, and Strategies
Da: New Legacy Books, Annandale, NJ, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!
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Sales Promotion: Concepts, Methods, and Strategies
Da: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good.
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Sales Promotion: Concepts, Methods and Strategies
Da: Goodwill Northern Illinois, Rockford, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. The book has been used but is in very good condition. There is no obvious damage to the cover and the dust jacket is included for hard covers. There are no missing or damaged pages and no underlining highlighting of text or writing in the margins.
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Sales Promotion: Concepts, Methods and Strategies
Da: savehere619, San Diego, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: acceptable.
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EUR 17,31
EUR 34,25 per la spedizione da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. 969 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 969 Gebundene Ausgabe, Maße: 19.05 cm x 3.18 cm x 24.77 cm.
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Database Marketing: Analyzing and Managing Customers
Da: Book Dispensary, Concord, ON, Canada
Valutazione del venditore 5 su 5 stelle
EUR 60,30
EUR 6,02 per la spedizione da Canada a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: As New. BRAND NEW hardcover, minimal shelf/handling wear. Book.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Da: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good.
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Sales Promotion: Concepts, Methods and Strategies
Da: PAPER CAVALIER UK, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 65,34
EUR 6,80 per la spedizione da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block.
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Database Marketing : Analyzing and Managing Customers
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Database Marketing : Analyzing and Managing Customers
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 93,07
EUR 13,57 per la spedizione da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
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Database Marketing : Analyzing and Managing Customers
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 93,06
EUR 16,99 per la spedizione da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
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Database Marketing (International Series in Quantitative Marketing)
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 93,59
EUR 17,55 per la spedizione da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
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Database Marketing : Analyzing and Managing Customers
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 95,82
EUR 16,99 per la spedizione da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 131,64
EUR 3,44 per la spedizione in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Database Marketing
Editore: Springer-Verlag New York Inc., US, 2009
ISBN 10: 1441903321 ISBN 13: 9781441903327
Lingua: Inglese
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 154,26
Gratis per la spedizione da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 2008 ed. Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing."This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)"The title tells a lot about the book's approach-though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)"In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 186,91
EUR 3,44 per la spedizione in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 179,85
EUR 13,57 per la spedizione da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
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Database Marketing
Editore: Springer-Verlag New York Inc., US, 2009
ISBN 10: 1441903321 ISBN 13: 9781441903327
Lingua: Inglese
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 139,05
EUR 73,64 per la spedizione da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 2008 ed. Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing."This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)"The title tells a lot about the book's approach-though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)"In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 201,52
EUR 16,99 per la spedizione da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock.
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Condizione: New. pp. 896.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing (18))
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 204,21
EUR 28,32 per la spedizione da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Like New. Like New. book.
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Database Marketing: Analyzing and Managing Customers
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 282,48
EUR 16,99 per la spedizione da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 871 pages. 9.25x6.50x1.50 inches. In Stock.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 113,23
EUR 16,99 per la spedizione da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock. This item is printed on demand.
