Da: Readify Books, New Castle, DE, U.S.A.
Paperback. Condizione: NEW. International Edition, Paperback, Brand New,ISBN and Cover image may differ but contents similar to U.S. Edition. We ship from multiple Locations including India, We ship to PO , APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.
EUR 11,70
Quantità: 20 disponibili
Aggiungi al carrelloSoft cover. Condizione: New. ISBN:9789355327192,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
Lingua: Inglese
ISBN 10: 9355327196 ISBN 13: 9789355327192
Da: Readify Books, New Castle, DE, U.S.A.
Paperback. Condizione: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.
Lingua: Inglese
ISBN 10: 9355327196 ISBN 13: 9789355327192
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
Lingua: Inglese
ISBN 10: 9355327196 ISBN 13: 9789355327192
Da: SMASS Sellers, IRVING, TX, U.S.A.
Condizione: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Da: UK BOOKS STORE, London, LONDO, Regno Unito
EUR 39,95
Quantità: 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 37,53
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germania
EUR 13,00
Quantità: 2 disponibili
Aggiungi al carrelloXVI, 372 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: Chiron Media, Wallingford, Regno Unito
EUR 30,16
Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 32,33
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: Springer International Publishing AG, Cham, 2017
ISBN 10: 3319526960 ISBN 13: 9783319526966
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Prima edizione
Paperback. Condizione: new. Paperback. This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom. This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Condizione: New.
Lingua: Inglese
Editore: Springer Verlag, Singapore, Singapore, 2019
ISBN 10: 9811338868 ISBN 13: 9789811338861
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience."This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association"This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 55,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Springer Verlag, Singapore, Singapore, 2018
ISBN 10: 9811065047 ISBN 13: 9789811065040
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience."This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association"This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Condizione: New.
EUR 56,05
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 52,30
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. reprint edition. 176 pages. 9.25x6.10x0.39 inches. In Stock.
Lingua: Inglese
Editore: Springer International Publishing AG, Cham, 2018
ISBN 10: 3319846795 ISBN 13: 9783319846798
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Condizione: As New. Unread book in perfect condition.
Condizione: As New. Unread book in perfect condition.
EUR 68,80
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 68,80
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 58,61
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 58,61
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 56,83
Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
Condizione: New. pp. 166.
Da: Revaluation Books, Exeter, Regno Unito
EUR 53,92
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 104 pages. 9.25x6.10x0.24 inches. In Stock.