Da: GreatBookPrices, Columbia, MD, U.S.A.
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 71,92
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 72,73
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 72,71
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 80,29
Quantità: 15 disponibili
Aggiungi al carrelloCondizione: New. 2021. Hardcover. . . . . .
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 78,16
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Da: Revaluation Books, Exeter, Regno Unito
EUR 91,43
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Aggiungi al carrelloHardcover. Condizione: Brand New. 182 pages. 8.25x6.00x0.75 inches. In Stock.
Condizione: New. 2021. Hardcover. . . . . . Books ship from the US and Ireland.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Springer International Publishing, 2021
ISBN 10: 3030730069 ISBN 13: 9783030730062
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 64,19
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmlyon the sustainability agenda.Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved.Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing.Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed 'greenness' in all their marketing activities.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 115,43
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 115,43
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 115,43
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EUR 130,40
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Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 115,42
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New. pp. 200.
Condizione: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 126,48
Quantità: 15 disponibili
Aggiungi al carrelloCondizione: New. 2023. Paperback. . . . . .
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 124,10
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 142,27
Quantità: 5 disponibili
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 139,83
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EUR 154,95
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 139,82
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Springer Nature Switzerland AG, Cham, 2022
ISBN 10: 303082571X ISBN 13: 9783030825713
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: Revaluation Books, Exeter, Regno Unito
EUR 149,88
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 199 pages. 8.27x5.83x0.43 inches. In Stock.
Da: Revaluation Books, Exeter, Regno Unito
EUR 151,61
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Aggiungi al carrelloHardcover. Condizione: Brand New. 186 pages. 8.50x6.00x0.75 inches. In Stock.
Condizione: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Springer International Publishing, 2023
ISBN 10: 3031043278 ISBN 13: 9783031043277
Da: preigu, Osnabrück, Germania
EUR 95,15
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Ethics and Accountable Governance in Africa's Public Sector, Volume II | Mapping a Path for the Future | Kemi Ogunyemi (u. a.) | Taschenbuch | Palgrave Studies of Public Sector Management in Africa | xiii | Englisch | 2023 | Springer International Publishing | EAN 9783031043277 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.