Advertising catalogue (6 risultati)

1st edition. 96 pp. Many intratextual b/w illustrations and photographic images. 8-1/8" x 5-1/2" Extremely light wear. A Near Fine copy. Red, white and blue illustrated printed paper wrappers. Stapled. Now housed in a clear archival mylar sleeve.

Soft cover. Condizione: Good. Slim oblong quarto, 12 unnumbered pages, photographic reproductions of advertisements, publisher's pictorial wrappers (chip and heavy crease to upper corner of front cover, additional wear and soiling, still solid, good or better).

1st printing. 16 pp. Intratextual color illustrations. 11" x 11" Light shelfwear apparent around spine. Staples rusting. Otherwise, a VG copy. Stiff color illustrated paper wrappers. White lettering printed to covers. Now housed in a clear archival mylar sleeve.

1st printing. 8 pp. Many intratextual color illustrations. 14" x 11" Shelfwear to spine and edges. Light tanning to edges, light soiling to wrappers. A VG copy. Black color illustrated paper wrappers. Lavender and yellow lettering printed to cover. Now housed in a clear archival mylar sleeve.

1st printing. 12 pp. Intratextual color illustrations. Landscape format: 8-1/2" x 11" General shelfwear to spine and wrapper edges. Light soiling. A VG copy. Color illustrated paper wrappers. Now housed in a clear archival mylar sleeve.

4to. 8.75 x 10 in. [4 leaves (unnumbered).], on thick black gray board, leporello accordion-style binding. With 4 die-cut colour illustrated calendar tops mounted on thick board sized 8.5 x 6.25 in., scalloped upper fore-edge, embedded glass & red mercury thermometer mounted on verso, w/ sample 1943 calendar tablet suspended on blue silk ribbon, black & gilt Art Deco lettered stapled cover (minor edgewear, slight sunning to fore-edges, slight creasing to corners), still a VG copy. First edition of this very uncommon salesman sample catalogue for the ever popular thermometer advertising calendars which were very successful marketing devices from the 1890's until the Post-War 20th-Century. Typically they were designed as these four with a die-cut hole, and enabled farmers, butchers, bakers, schoolhouses, and others to continually monitor the current temperature, as well as the date. All four of these feature the particular style No. of "H.D.C." as well as the picture title, and printing where the client's advertising information could be placed within the image. Of special interest is the 80th Anniversary image of "Lincoln at Gettysburg" delivering his famous address in 1863 following the historic Civil War battle, with thermometer embedded at the left corner. No copies in Worldcat of this catalogue (1 example of the Gettysburg - Lincoln Memorial Univ. Library); See Michael Perlman, The Forgotten Art of Advertising Thermometers, Queens Ledger (Sept. 29, 2022).…