advertising stunts (1 risultati)

Oblong folio. 14.5 x 11.5 in. [100 pp (unpaginated).], two different papers, many preserved in archival mylar sleeves. With 90 original silver gelatin photographs, either mounted, or loose and inserted into sleeves, sized from 2 x 2 in. up to 8 x 10 in., most sized approx. 5 x 7 in., many w/ photographer's imprints, 71 pieces of mounted ephemera, including promotional cards, souvenir promotional items such as napkins, studio advertising mimeograph typescript marketing scripts, lobby cards, newspaper clippings, and more. All leaves bound w/ brass screw posts at gutter margin, many preserved in archival mylar sleeves (some leaves w/ chipping & tears at fore=-edges, offset tears, and or reside on versos of a few photos, some scuffing, old glue markings, cropping to some leaves), still a VG artifact preserved as album. This exceptional original Warner Bros. Studio marketing photo album/scrapbook chronicles the movie industry's system of engaging the movie-going public during the Great Depression in a form of interactive promotional live theatre to immerse them in the cinematic experience. Featuring physical props, displays, special lighting, costumed extras, studio scripts featuring a myriad of promotions, the Warner Bros. Studios theatre group was able to enhance and pull in far more movie-goers, and set the foundation for their marketing system in the coming decades. By using their opulent and fabulous 1920's era created movie palaces, these images capture the pre-Code sexualized Mae West in slinky costumes emblazoned on radio station cars, physical stand-up showroom displays, restaurant menus, post-Prohibition tavern beer coasters, and even pulled in local officials such as Mayor George Oaks of Oshkosh, WI. Also featured here are photos and flyers for the giveaway cars, tie-ins with the Oshkosh State Teachers College football team, and nearby department store window displays which significantly expanded the visual and immersive experience.Of particular interest is the included and very detailed 117 step campaign script for Mae West's iconic "I'm No Angel" featuring the titillating star as Tira, the circus beauty who manages to always be mistress of the situation, whether in the cage with wild beasts, her boudoir filled with admirers to be bedded, or even charming and seducing the judge at the end of the film with only a wiggle. The pre-Code campaign encourages the Warner Bros. Studio theatre's to include a "Try your figure" display panel, where young women would measure themselves against the busty silhouette, and those that matched closest to the scantily gowned West would receive free tickets. Another stunt was setting up a "Mae West Voice Test" using a dictaphone in the lobby, with a "pretty girl attendant" set up in charge to ask potential women movie-goer attendees to utter "Come up and see me sometime" and free tickets were awarded for the best Mae West imitations. Other movies featured at the Strand in Oshkosh, or the Smoot & Lincoln Theatre's in Parkersburg, WV depicted here with promotions, souvenirs, and photographs, include: "The Sea Wolf" based on Jack London's book, and which starred Milton Sills, Jane Keithley, and Raymond Hacket, released just 1 week after Sills' death, and features stunts with potential young movie-goers to bring their Rin Tin Tin like dogs, as well as airplane stunts and lobby card; or, elaborate window displays, and automobile floats mocked up as dirigibles, and costumed extras for Frank Capra's "Dirigible" released in 1931, and starred Fay Wray, Jack Holt, Ralph Graves, and Hobart Bosworth, set against the drama of a competition by fixed-wing aircraft and dirigible airships to reach the South Pole. Other movies briefly archived in the group here, feature "When Ladies Meet" released in 1933 starring Ann Harding, Myrna Loy, and Robert Montgomery, or, a couple mentions of the 1931 Bela Lugosi Dracula. The 1933 Gold Diggers is featured in several photos, which starred Joan Blondell, Aline MacMaha.